Can marketing make money and improve medicine?
It can when you work with us.
Learn how The LaFont Agency uses science & SEO to get you found online & flip the script on Dr. Google.
We make your website easy to find on Google & invaluable to potential patients.
Get found with optimized web copy
The words on your website, aka web copy, need to work as hard as you do.
Together, we identify your dream patients so every line on your site connects directly with them.
We believe the heart of wellness marketing is building relationships, not agitating pain points.
And we use SEO best practices so your practice appears first when potential patients ask Dr. Google.
What makes us different?
1) We work with you.
We don't just gather information on impersonal forms and meet a deadline.
We work with you.
Our joint strategy session allows us to understand your practice's brand, mission, and "why." We want to know what fuels your passion and how you show up in the world.
Finally, we identify your niche and create your ideal client avatar, the foundation of marketing that attracts patients you love.
2) We make sure your site shows up first when patients search online.
Next, we build on your strategy session with site-wide SEO research.
What does that mean?
It means we dig into the annals of Google to find patient and site-specific keywords, content ideas, and off-site considerations so your site pops up first during patient searches.
Why does this matter?
An SEO plan makes your practice more visible online. This leads to more site visitors, more patients, and...more income.
3) We write copy your audience loves. ♥️
Marketing means forming a relationship, not scaring the shit out of people for the sake of sales or overwhelming your audience with a laundry list of accomplishments.
Our copy builds trust, creates connection, and is always, always balanced and research-based. We're stats nerds, not supplement reps.
Potential patients become paying customers when they feel heard, understood, and supported.
Get booked with ongoing marketing
We base your marketing on statistics.
Yep! It's true.
1) Website stats
How many people visit your site per month and how many become your patients? Without analytics data, you're guessing about what works and what doesn't.
You wouldn't blindly guess about the efficacy of patient protocols, and we don't blindly guess about the efficacy of your marketing.
2) Research stats
We cite the studies we source to write your blogs and analyze the statistics.
Why?
Stat analysis ensures your marketing makes a difference in readers' lives.
Yeah, an intervention might work.
But how well does it work?
That's what stats tell us, and it's what matters to your audience and separates you from every other clinician.
Your blogs, newsletters, & social posts
can be more than trendy hype.
They can set a new standard in wellness.
We bio-individualize your marketing.
(I told you we were different.)
Our standard marketing package includes quarterly blogs, newsletters, and social posts.
But we also write landing pages, eBooks, one-sheets, media kits, and launch plans.
Schedule a free 20-minute call, and we'll work together to build your bio-individualized marketing package.
Yes, sometimes you'll find us
WFB—working from bed. :)
Elevate your work with research assistance
Not sure about that claim?
Tracking down pathophysiology?
Know you read it somewhere, just can't remember where?
We love showing you off on the front end with web copy and ongoing marketing.
But back end research speaks to our nerdy hearts.
We're here to level up your cases, courses, product creation, publications, & more.
The LaFont Agency Team
Victoria LaFont, MS, FNTP, faculty University of Western States, HNFM dept.
Hannah Wright, MS, FNTP
Sally Crewe, Web Dev, Designer,
Fox Enthusiast
Looking for something else?
Email us with what you need. We won't bite.
(Not even Sally. We promise.)
Call 530-277-9707
Email v@victorialafont.com
Site www.thelafontagency.com
